Shady B Fans didn’t start as a fan company… it started as a problem.
Back in 2021, we were just minding our business making cute props for 360 cameras and photo booths — until we realized the girls (and the aunties) love a dramatic moment. Our first fans came with sassy sayings and comedic one-liners that made every photo more clack-worthy.

Then came the chaos: fans were being snatched, stolen, and claimed by any and everybody at events. If customers are sending you missing fan reports — you’re officially onto something. So in 2022 we launched online, hit pop-ups, and quickly discovered the streets were ready for drama… and airflow.
In 2023, we leveled up with loud, bold, and unapologetic designs for Beyoncé’s Renaissance Tour. From there, things spiraled — in the best way. The fan fam grew, the catalog expanded, and the culture caught on.

Four years later, Shady B Fans is serving Divine Nine realness, HBCU pride, NFL fandom, cultural icons, and plenty of attitude-packed originals. We also do customs — and yes, we’ve worked with everybody from NASCAR to L’Oréal, BMW, the National Association of Black Social Workers, Howard University, and more. By June 2025, even ESSENCE.com had to step in and tell the people about our Beyoncé Cowboy Carter best-sellers.

Today, our mission is simple: be the #1 destination for statement and custom hand fans — for every body and every vibe. Because we don’t just make fans… we make statements, and we make sure you look good doing it.